Marketing management
- Wikidata
- https://www.wikidata.org/wiki/Q1143466
- OpenAlex ID
- https://openalex.org/C192975520 (API record)
- OpenAlex Description
- practical application of marketing in organizations
- OpenAlex Level [?]
- 2
Broader Concepts
Narrower Concepts
- Brand strategy
- Business marketing
- Multi-level marketing
- Relationship marketing
- Return on marketing investment
- Strategic marketing
Associated Authors
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