Marketing
- Wikidata
- https://www.wikidata.org/wiki/Q39809
- OpenAlex ID
- https://openalex.org/C162853370 (API record)
- OpenAlex Description
- economic activity encouraging purchase or sale of products or services in a market
- OpenAlex Level [?]
- 1
Broader Concepts
Narrower Concepts
- Absorptive capacity
- Activity-based costing
- Advanced manufacturing
- Advertising campaign
- Advertising research
- Atmospherics
- Balanced scorecard
- Barcode
- Benchmarking
- Best value
- Beverage industry
- Bidding
- Bottom of the pyramid
- Brainstorming
- Branch office
- Brand awareness
- Brand equity
- Brand identity
- Brand image
- Brand loyalty
- Brand management
- Brand names
- Building management
- Business development
- Business information
- Business model
- Business operations
- Business opportunity
- Business plan
- Business relations
- Business-to-business
- Call to action
- Cannibalization
- Case study research
- Catering industry
- Choice modelling
- Co-creation
- Coffee shop
- Commercialization
- Communications management
- Comparative advertising
- Competitive advantage
- Competitive intelligence
- Competitor analysis
- Complementary assets
- Complexity management
- Computer-assisted web interviewing
- Configurator
- Consignment
- Consumables
- Consumer awareness
- Consumer behaviour
- Consumer choice
- Consumer confidence index
- Consumer education
- Consumer information
- Consumer market
- Consumer research
- Consumer satisfaction
- Contract management
- Conveyor system
- Core competency
- Corporate identity
- Cost driver
- Cost reduction
- Country of origin
- Critical Incident Technique
- Critical success factor
- Customer base
- Customer care
- Customer experience
- Customer needs
- Customer orientation
- Customer relationship management
- Customer satisfaction
- Cycle count
- Demand forecasting
- Diffusion of innovations
- Digital marketing
- Direct mail
- Direct marketing
- Direct selling
- Disruptive innovation
- Distributed management
- Distribution center
- Diversification (marketing strategy)
- Dove
- Downstream (manufacturing)
- Dynamic capabilities
- Dynamic pricing
- Early adopter
- Economies of scale
- Employee motivation
- Employee retention
- Engineering design process
- Enterprise planning system
- Enterprise resource planning
- Exit strategy
- Export marketing
- Facility management
- False advertising
- Family business
- Fast-moving consumer goods
- First-mover advantage
- Focus group
- Food delivery
- Food marketing
- Food service
- Framework agreement
- Franchise
- Front office
- Generation y
- Global environmental analysis
- Global marketing
- Global strategy
- Green marketing
- Grocery shopping
- Grocery store
- Group buying
- Group technology
- Herfindahl index
- Horizontal integration
- Hypermarket
- Industrial marketing
- Innovation diffusion
- Innovation management
- Integrated business planning
- Intermediary
- Internal communications
- Internal marketing
- International marketing
- Inventory control
- Kansei engineering
- Kuala lumpur
- Laddering
- Lead time
- Lean manufacturing
- Logistics center
- Low-cost carrier
- Loyalty
- Luxury goods
- Macromarketing
- Management by objectives
- Manufacturing
- Manufacturing cost
- Market analysis
- Market intelligence
- Market orientation
- Market penetration
- Market research
- Market segmentation
- Market share
- Marketing channel
- Marketing communication
- Marketing management
- Marketing mix
- Marketing plan
- Marketing research
- Marketing strategy
- Materials management
- Media management
- Metric (unit)
- Middle management
- Mobile banking
- Mobile commerce
- Multimodal transport
- National brand
- Neuromarketing
- New product development
- Niche market
- Nutrition Labeling
- Obsolescence
- Omnichannel
- Online research methods
- Open innovation
- Operating model
- Operational efficiency
- Operational excellence
- Operational planning
- Organizational analysis
- Organizational performance
- Outsourcing
- PEST analysis
- Packaging and labeling
- Packaging engineering
- Pallet
- Patient satisfaction
- Performance indicator
- Performance management
- Performance measurement
- Performance metric
- Perishability
- Personalization
- Postponement
- Price discrimination
- Pricing strategies
- Private label
- Procurement
- Product innovation
- Product life-cycle management
- Product testing
- Production line
- Profit margin
- Psychographic
- Publicity
- Purchasing
- R&D management
- ROWE
- Rebranding
- Relational view
- Requisition
- Retail banking
- Retail industry
- Retail market
- Retail sales
- Retention Management
- Retention rate
- SWOT analysis
- Sales force
- Sales forecasting
- Sales management
- Scenario planning
- Sectoral analysis
- Self-service
- Service (business)
- Service level
- Situation analysis
- Skills management
- Small business
- Social marketing
- Spare part
- Stockout
- Store brand
- Strategic business unit
- Strategic management
- Strategic planning
- Strategist
- Strategy implementation
- Supply chain
- Survey instrument
- Talent management
- Target audience
- Target market
- Technology management
- Technology roadmap
- Telephone survey
- Tertiary sector of the economy
- Testimonial
- Unit load
- User innovation
- Value proposition
- Variable pricing
- Vendor
- Vertical integration
- Warehouse
- Weapon system
- Web survey
- Word of mouth
- Work in process
- Work order
- Young professional
Associated Authors
- Alex B. Hill
- Andi Muttaqin
- Bahram Gharabaghi
- Cassandra Nickles
- Cheng-Yuan Ku
- Craig Brinkerhoff
- Denzil Daniel
- Elizabeth H. Altenau
- Hua Cai
- J. McCormick
- Jerry Carter
- Joanna Kinsey
- Junzhe Liu
- Leander Kallas
- Maria Salama
- Michael Gomez
- Monica Vidaurri
- Olivier L. de Weck
- Paul James Haverkamp
- Rebecca K. Schmidt
- Renato Prata de Moraes Frasson
- S. Haider Rizvi
- Samuel J. Klein
- Sharad Gupta
- Steven T. Anderson
- Sydney S. Foks
- W. D. Hutchison
- Yeosang Yoon
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