Marketing strategy
- Wikidata
- https://www.wikidata.org/wiki/Q1363963
- OpenAlex ID
- https://openalex.org/C93032411 (API record)
- OpenAlex Description
- long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers
- OpenAlex Level [?]
- 2
Broader Concepts
Narrower Concepts
- Business marketing
- Multi-level marketing
- Product marketing
- Return on marketing investment
- Strategic marketing
Associated Authors
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