Return on marketing investment
- Wikidata
- https://www.wikidata.org/wiki/Q7317267
- OpenAlex ID
- https://openalex.org/C39453970 (API record)
- OpenAlex Description
- None
- OpenAlex Level [?]
- 3
Broader Concepts
Narrower Concepts
- Business-to-government
- Compensation methods
- Marketing effectiveness
- Profit impact of marketing strategy
- Quantitative marketing research
Associated Authors
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