Brand management

    flowchart
    AA["Associated Authors (0)"]
    C[Brand management]
    BC["Broader Concepts (2)"]
    NC["Narrower Concepts (5)"]
    C== skos:broader ==>BC
    NC== skos:broader ==>C
    AA== dcterms:relation ==>C
    click BC "#broader-concepts"
    click NC "#narrower-concepts"
    click AA "#associated-authors"

    NI["add incoming edge"]
    NO["add outgoing edge"]
    NI-- ? -->C
    C-- ? -->NO
    click NI "#add-incoming-edge"
    click NO "#add-outgoing-edge"
    style NI stroke-width:2px,stroke-dasharray: 5 5
    style NO stroke-width:2px,stroke-dasharray: 5 5
Graph neighborhood for 'Brand management'. Click aggregate nodes to navigate.
Wikidata
https://www.wikidata.org/wiki/Q453181
OpenAlex ID
https://openalex.org/C57375061 (API record)
OpenAlex Description
process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating differentiation from competition and building loyalty among customers
OpenAlex Level [?]
2

Broader Concepts

Narrower Concepts

Associated Authors

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