HelioWebAdvertising
flowchart
AA["Associated Authors (5)"]
C[Advertising]
BC["Broader Concepts (1)"]
NC["Narrower Concepts (118)"]
C== skos:broader ==>BC
NC== skos:broader ==>C
AA== dcterms:relation ==>C
click BC "#broader-concepts"
click NC "#narrower-concepts"
click AA "#associated-authors"
NI["add incoming edge"]
NO["add outgoing edge"]
NI-- ? -->C
C-- ? -->NO
click NI "#add-incoming-edge"
click NO "#add-outgoing-edge"
style NI stroke-width:2px,stroke-dasharray: 5 5
style NO stroke-width:2px,stroke-dasharray: 5 5
- Wikidata
- https://www.wikidata.org/wiki/Q37038
- OpenAlex ID
- https://openalex.org/C112698675 (API record)
- OpenAlex Description
- form of communication for marketing, typically paid for
- OpenAlex Level [?]
- 1
Broader Concepts
Narrower Concepts
- Advertising campaign
- Advertising research
- Alcohol industry
- Alternative media
- Ambush marketing
- Asian games
- Audience measurement
- Bespoke
- Bleed
- Boilerplate text
- Book design
- Box office
- Brand awareness
- Brand equity
- Brand identity
- Brand image
- Brand loyalty
- Brand management
- Brand names
- Call to action
- Championship
- Click-through rate
- Coca cola
- Coffee shop
- Communication design
- Comparative advertising
- Consumer Culture
- Consumer behaviour
- Consumer information
- Consumer research
- Consumer satisfaction
- Content creation
- Design education
- Digital marketing
- Digital printing
- Direct mail
- Direct marketing
- Electronic media
- Eyewear
- Fake news
- False advertising
- Fast-moving consumer goods
- Foley
- Food delivery
- Food marketing
- Gatekeeping
- Graphic arts
- Graphic design
- Green marketing
- Grocery shopping
- Grocery store
- Group buying
- Headline
- Hypermarket
- Impression
- Information media
- Interactive design
- Journalism
- Korean Wave
- Legibility
- Letter to the editor
- Luxury goods
- Mail order
- Making-of
- Marketing buzz
- Marketing communication
- Mass media
- Media campaign
- Media consumption
- Media event
- Media literacy
- Media relations
- National brand
- Neuromarketing
- News media
- Newspaper
- Nike
- Omnichannel
- Opt-out
- Page layout
- Panel discussion
- Periodical literature
- Press release
- Prime time
- Private label
- Product placement
- Psychographic
- Public broadcasting
- Publication
- Reality television
- Reel
- Regional variation
- Retail industry
- Section (typography)
- Sensationalism
- Session (web analytics)
- Shopping mall
- Signage
- Spectator sport
- Store brand
- Storyboard
- Superstar
- Target audience
- Target market
- Targeted advertising
- Telephone survey
- Television advertising
- Television industry
- Television station
- Television studies
- Testimonial
- Textile design
- Title page
- Typography
- Videography
- Visual communication
- Word of mouth
- World championship
Associated Authors
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