Relationship marketing
- Wikidata
- https://www.wikidata.org/wiki/Q574424
- OpenAlex ID
- https://openalex.org/C54649085 (API record)
- OpenAlex Description
- form of marketing emphasizing customer retention and satisfaction, not sales transactions
- OpenAlex Level [?]
- 3
Broader Concepts
Narrower Concepts
- Agricultural marketing
- Business-to-government
- Database marketing
- Influencer marketing
- Integrated marketing communications
- Marketing effectiveness
- Marketing science
- Profit impact of marketing strategy
- Quantitative marketing research
- Sports marketing
Associated Authors
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