Marketing mix modeling

    flowchart
    AA["Associated Authors (0)"]
    C[Marketing mix modeling]
    BC["Broader Concepts (2)"]
    NC["Narrower Concepts (0)"]
    C== skos:broader ==>BC
    NC== skos:broader ==>C
    AA== dcterms:relation ==>C
    click BC "#broader-concepts"
    click NC "#narrower-concepts"
    click AA "#associated-authors"

    NI["add incoming edge"]
    NO["add outgoing edge"]
    NI-- ? -->C
    C-- ? -->NO
    click NI "#add-incoming-edge"
    click NO "#add-outgoing-edge"
    style NI stroke-width:2px,stroke-dasharray: 5 5
    style NO stroke-width:2px,stroke-dasharray: 5 5

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Wikidata: https://www.wikidata.org/wiki/Q6770916
OpenAlex ID: https://openalex.org/C84769239 (API record)
OpenAlex Description: statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics
OpenAlex Level [?]: 5

Marketing mix modeling

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